5 Critical Maui Real Estate Trends You Can’t Afford to Ignore in 2025

What are the most important trends shaping the Maui real estate market in 2025?

Whether you're thinking about buying, selling, or investing in Maui, understanding current market dynamics is essential. The landscape has shifted dramatically in the past year—with new legislation, shifting buyer patterns, and evolving regional demand. Here's what you need to know to make confident real estate decisions in 2025.

1. Condo Market Shift: An Emerging Buyer’s Market

If you're shopping for a condo on Maui, 2025 might be your moment. Condo inventory has exploded—up a staggering 249% year-over-year. In contrast, single-family home listings are up 33%.

This surge in supply is reshaping prices. As more units flood the market, we're seeing downward pressure on condo prices, especially in resort areas like Kihei and West Maui. For buyers, this means a rare opportunity to negotiate favorable terms in a historically competitive segment.

For sellers, the message is clear: pricing and presentation matter more than ever. As a South Maui specialist, I’m helping sellers stand out in a sea of listings—and guiding buyers through some of the best-value opportunities we've seen in years.

2. Home Prices Show Surprising Resilience

While condo prices are softening, the single-family home market is holding relatively steady. In July 2025, the median home price reached $1.325 million, up 5% from the previous year. That’s a meaningful sign of stability amid slower sales volumes.

Still, homes are taking longer to sell. The average days on market is now 89 days for homes and 114 days for condos. This gives buyers more breathing room—but also requires sellers to be patient and strategic.

Regionally, we’re seeing strong activity in:

• South Maui: High demand and lifestyle appeal keep this area desirable

• Central Maui: More affordability and consistent turnover

• Upcountry/North Shore: Niche inventory, premium pricing

As a professional working across the island, I’m seeing firsthand how these pockets behave differently—and how to tailor your strategy for each one.

3. Short-Term Rental Legislation Could Reshape the Market (AKA Bill 9)

One of the biggest X-factors in 2025: the Maui County bill 9 phasing out many short-term vacation rentals (STRs).  Bill 9 has been moving forward through the legislative process for the past 6 months, and is scheduled for the next step in the coming weeks.

Here’s what to know:

• STRs will be phased out from West Maui by 2028, and island-wide by 2030

• Over 6,100 units could convert to long-term housing (a 13% supply boost)

• Analysts forecast a 20–40% drop in condo prices in affected areas

This could be a game-changer. More long-term inventory could ease the housing crunch—but it may also disrupt the investment landscape.

For owners of short-term units, now’s the time to reassess your long-term strategy. For buyers, this shift could unlock new opportunities—especially for those looking to live in their properties or lease them long-term.

Not sure how this might impact your situation? Let’s talk. I’m advising clients every day on how this legislation could affect both property value and future use.

4. Rebuilding and Resilience in West Maui

More than 2 years after the Lahaina wildfires, West Maui continues its path toward recovery. One promising development is Ka Laʻi Ola, a 57-acre project offering 450 prefabricated homes for displaced residents to use for up to 5 years.

This model—which combines speed, affordability, and durability—could set the tone for future housing solutions across the island. If successful, expect to see more prefab and modular home developments in areas like Upcountry and Central Maui, where affordability remains a challenge.

The recovery also impacts market sentiment. While some buyers are hesitant, others see long-term potential in investing early during the rebuild. If you’re one of them, you’ll need local insight and a careful approach. I can help you assess the risks, rewards, and timelines involved.

5. A Return to Realistic Pricing and Negotiation

Gone are the days of sight-unseen offers and bidding wars on every property. In 2025, buyers are more cautious, and sellers are adjusting expectations.

That doesn't mean the market is "down." It means it's normalizing after an extraordinary few years.

Buyers now have:

• More time to evaluate options

• Greater negotiation leverage

• Access to a wider range of price points

Sellers, on the other hand, must:

• Price properties based on real-time comps

• Invest in presentation and marketing

• Be open to creative terms and longer timelines

This balance can work beautifully when both sides are realistic. Whether you're buying or selling, having a trusted advisor who knows how to navigate this new normal is crucial.

Final Takeaway: Knowledge Is Power in Today’s Market

The Maui real estate market in 2025 is not hot or cold—it’s nuanced. Some segments are cooling (like condos), others are stabilizing (like homes), and new legislation is set to change the game.

Whether you're looking in South Maui, Central Maui, or beyond, you need insight, timing, and strategy on your side. As someone who lives and works on this island, I’m here to help you cut through the noise and make confident decisions.

Let’s connect and talk about your goals.

Ready to make your move in Maui? Reach out to me, Benjamin Finnerty, your trusted South Maui real estate specialist. I serve clients across the entire island and offer personalized consultations to help you understand your options.

Let’s find the right path forward—together.

Contact REALTOR® Benjamin Finnerty today

📞 Phone: (808) 481-9748
✉️ Email: benjamin@the808team.com
🌐 Website: benjamin.the808team.com