Published January 30, 2026

Is Maui Still a Good Real Estate Investment After Bill 9?

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Written by Todd Hudson

Aerial view of Maui coastline with condo developments, illustrating Maui real estate investment opportunities after Bill 9

Is Maui Still a Good Real Estate Investment After Bill 9?

A Data-Driven Perspective for Condo Buyers

If you’re considering buying a condo on Maui, you’ve probably noticed the narrative shift.

Bill 9 made headlines. Short-term rental rules tightened. And suddenly, many buyers started asking the same question:

Is Maui still a good real estate investment after Bill 9?

The answer isn’t emotional — it’s analytical.

For buyers who understand Maui’s fundamentals and buy the right type of condo, the opportunity didn’t disappear. It changed.


What Bill 9 Actually Changed (From an Investor Lens)

Bill 9 didn’t eliminate investment real estate on Maui.

What it did was:

  • Reduce speculation tied purely to short-term rental income

  • Increase scrutiny on zoning, use, and compliance

  • Shift pricing pressure onto properties that only worked under aggressive nightly-rental assumptions

From a market-health standpoint, that’s not destructive — it’s corrective.


Maui Condo Investing After Bill 9: What Still Matters

When you zoom out and remove the noise, the same core investment drivers still apply across Kihei, West Maui, and resort-adjacent condo markets.

1. Demand Is Still Strong — It Just Became More Rational

Buyer demand didn’t vanish after Bill 9.

Instead, it became more intentional:

  • Fewer speculative buyers

  • More long-term owners

  • Greater emphasis on livability, location, and holding power

Condos that appeal to both owner-occupants and long-term renters have retained value far better than those that relied on one narrow use case.


2. Location Still Wins — Across the Island

Whether you’re looking in Kihei or on the West Side near areas like Kaanapali, the same rule applies:

Condos in walkable, amenity-rich, well-established areas outperform over time.

Investors continue to favor locations with:

  • Proximity to beaches and services

  • Strong resale appeal

  • Consistent demand regardless of rental rules

This is why certain condo complexes across the island continue to trade steadily, even as weaker properties stall.


3. Entry Price + HOA Structure Matter More Than Ever

Post–Bill 9, investors are underwriting more conservatively — and that’s a good thing.

Key metrics buyers are now prioritizing:

  • Sensible acquisition price relative to condition

  • HOA fees that align with actual amenities

  • Maintenance and reserve health

  • Realistic long-term rent potential (not best-case scenarios)

Lower leverage and realistic expectations are outperforming aggressive plays.


The Role of Scarcity in Maui Real Estate

One thing Bill 9 did not change: supply.

Maui remains:

  • Severely land-constrained

  • Highly regulated

  • Slow and expensive to build on

These factors historically support long-term value, particularly for well-located condo inventory, which makes up a significant portion of Maui’s attainable housing stock.

When speculative demand exits a supply-constrained market, disciplined buyers often gain leverage.


Not All Condos Perform the Same After Bill 9

This is where buyers need to be careful.

Post–Bill 9, the strongest condo investments tend to share common traits:
✔ Centrally or resort-located
✔ Appealing to owner-occupants and renters
✔ Not priced solely on short-term rental upside
✔ Positioned for long-term ownership

Some North Kihei and West Maui complexes — including examples like Island Surf — illustrate how condos with flexible demand profiles have remained resilient. The takeaway isn’t about any one building — it’s about buying durability.


So… Is Maui Still a Good Real Estate Investment After Bill 9?

For buyers chasing yesterday’s short-term rental strategy?
Probably not.

For investors focused on:

  • Long-term fundamentals

  • Location-driven demand

  • Conservative underwriting

  • Scarcity and appreciation

Yes — Maui can still be a very compelling real estate investment.

Bill 9 didn’t remove opportunity. It narrowed it to smarter plays.


Thinking About Buying a Maui Condo as an Investment?

I’m Todd Hudson with The 808 Team. I help buyers evaluate Maui condos using real numbers, zoning realities, and long-term strategy — not hype or outdated assumptions.

If you want:

  • Honest guidance on which condos still make sense

  • A clear investment framework post–Bill 9

  • Help avoiding costly mistakes before you buy

📞 Call or text: 808-344-3584
📧 Email: Todd@The808Team.com
🌐 Website: The808Team.com

Let’s make sure your Maui investment still pencils — before you commit.


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